THE FIT MUM FORMULA

by Emily Samson

Simple tools and straightforward methods you can realistically fit into and around your busy mumlife to get real long-lasting, sustainable results.

Client results…

Over our 10 weeks together, this incredible mum of twin babies showed up for herself again and again - even through a holiday, child sickness, her own illness, and all the broken sleep that comes with motherhood. We focused on building flexible, sustainable habits that could bend without breaking when life got busy.

She followed a simple daily food structure so she knew when she was eating, prepped proteins and planned weekday meals, while keeping things more relaxed at the weekend. We prioritised whole foods packed with protein and fibre to support her energy and keep her feeling full.

She also increased her daily steps in a realistic way and slotted in short home resistance workouts whenever she could - even small efforts added up. What mattered most was her consistency, not perfection.

There were so many moments where stopping would have been the easier choice - but through encouragement, accountability, and a “keep going” mindset, she stayed on track and made amazing progress. We worked together to make sure the plan could flex with her life, and she proved just how powerful that kind of consistency can be.

I help mums lose weight simply & realistically… & keep it off!

Through my coaching, I will support you & help you gain the knowledge, methods & tools you need to get sustainable, time-efficient, long-lasting results but without the stressful minefield that can often come with it.

The end outcome is you will feel strong, confident, in control & empowered whilst also actually enjoying the process!

I favour unrestrictive methods so you can maintain a quality of life & realistically sustain your results.

Hi, I’m Emily and I’m on a mission to help busy mums with hectic lives & limited time achieve the physical results they’ve always dreamed of through my ‘Fit Mum Formula’.

I've helped hundreds of mums online and in person with my formula, created specifically for busy mums by a busy mum (me!).

See what they have to say:

  • “Emily taught me the impossible: how to lose weight without spending hours on exercise and without any drastic change to my lifestyle. She completely gets that tired, busy, working mums don’t have time for major overhauls and proves that small steps can make a huge difference. I lost inches and kgs, both have stayed off, and I have found a way to eat and exercise that completely works with my lifestyle. I can’t thank her enough!"

    Jane

  • “I started a programme with Emily a year after my 2nd child. I love Emily’s approach to keeping it simple: weights, steps, fat burn - she explains everything so well and I felt so supported throughout all the workouts and she’s always on hand to answer all my questions."

    Gill

  • “It’s taken me 35 years to figure out an approach to fitness that works for me, and I have to give full credit to Emily - a total legend, and one of those women who end up truly re-shaping your life. I work a crazy schedule, running my own business, and I HATE gym environments - working out a home with the support and sisterhood of a brilliant coach has been game-changing."

    Sophie

  • “Two years after the birth of my second baby, I was still struggling to lose those last few kilos, to get back in shape. I’d never had a personal trainer before, but after so many failed attempts, I decided to take the plunge and join Emily’s online training in the lead-up to Christmas. It was one of the best decisions I took last year. "

    Nicole

  • “I started training with Emily six weeks after having my second child. I don’t think words can do justice how much Emily just got it. She really understood how to balance my postnatal needs and my needs for an endorphin hit. "

    Sabrina

  • "I was 7 months postpartum with my 2nd baby when I got in touch with Emily. I wanted to build strength & lose that last bit of baby weight & it was great! It really worked quickly & most importantly take some time to focus on myself & get healthy"

    Vicki

  • "I've just finished Emily's 12-week programme & I could not recommend it enough. I've noticed huge amounts of change to my strength & to my body shape"

    Sam

  • This is my second time working with Emily. I worked with her in person 6 years ago before my wedding and again now this time online 5 months after my second child. I have learnt so much working with Emily, she is amazing and has so much knowledge and has been so patient with me & so encouraging.

    Laura

  • Emily really understands the needs of women (and mothers in particular). She is so supportive and motivating. I really enjoyed the program and got great results. I loved that the program is sustainable in that it’s just become part of my normal routine. Although Emily has given me the tools to continue by myself, I would likely join again as it was great to have her support and also the exercises were enjoyable to do (which is not something I ever imagined myself saying!)

    Rachel

  • "What makes this programme unique is that there was no calorie counting and still get results - as a busy mum I didn’t have the time or head space to count calories. The structure around exercises was great rather than doing random workouts that I was doing previously! "

    Rachel

  • Very happy with results in relatively short amount of time. What makes this programme unique is that there was no calorie counting and still get results - as a busy mum i didn’t have the time or head space to count calories. The structure around exercises was great rather than doing random workouts that i was doing previously.

    Anonymous

Coaching Options

1:1 Coaching

Group/ 1:1 Hybrid Coaching

Connect With Me on Instagram

 
If you’ve read this and felt that familiar lump in your throat… you’re not alone.⁠ ⁠ You’re not lazy. You’re not weak.⁠ You’ve just been stuck in a cycle that was never designed to support real mums with real live
My story in a nutshell of how I lost my identity after having a baby then found it again ✨ I always feel a bit scared & vulnerable to share this but if it helps someone else then I’m happy! Comment ‘relate’ for my podcast on t